News Hour- Strategy in place to push Nano sales: Tata Motors

HYDERABAD: Within a fortnight of Tata Group chairman Ratan Tata's admission that there have been mistakes in the marketing and distribution of the Nano, an official at Tata Motors has said all elements of its strategy are in place to push sales. Initiatives to reach out to various sections of target customers, including initiatives to undo the perception that the Nano is a poor man's car, have already begun to yield positive results and improve sales, said R Ramakrishna, the company's vice-president said. "Quite a lot of marketing activity is in place now - reaching out to the target segments; network strategy; handling the customers at the dealerships ; tie-ups with various financiers ," he said in Hyderabad on Friday, "Every single element is falling in place now." 
The company is setting up exclusive showrooms to sell Nano cars in Tier-III and Tier-IV cities across the country, he said, because a typical Nano buyer is relatively scared to go to a full-fledged car showroom. Apart form the existing showrooms, the company has so far set up around 105 exclusive Nano showrooms and 250 special kiosks. Altogether, the company now has around 750 sales points where the Nano is available, he said. 

The Nano is aimed at multiple segments, he said, and it is being marketed differently for buyers of different age groups. "Sales have improved," he said, without revealing numbers, "We are reasonably happy with what we are doing and we want to do more. The objective is to utilise the full capacity (at the Sanand plant). We are progressing to expectations." He said whenever a new car is launched, people take some time to understand if it works for them and how it will be supported. 
(Source- http://economictimes.indiatimes.com)